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Search Engines

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Originally published in Queue vol. 11, no. 3
see this item in the ACM Digital Library



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EJ | Sat, 20 Sep 2014 20:57:55 UTC

Someone should look into which sites are approved and rejected by Adsense. You may find some interesting patterns among sites considered "valuable" (those making a profit) and those deemed unsuitable for Adsense monetization. This is done under the guise of keeping advertisers from "risk" but really some quality sites are getting rejected and some very bad ones are getting approved. Their TOS and Compliance can be used to easily disqualify a publisher, or keep them in they don't have to explain termination, and refuse to divulge why they release you from their program. (citing trade secrets) It may seem rather innocent, but when you figure that your competitors are allowed to monetize niches and you are not, it gives a competitive advantage to some. If they feel you violated their terms, they don't have to explain anything and can shut all of your accounts down and not pay any funds due to you. No due process, no explanation. Google and Facebook both should not be trusted in my opinion.

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