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acmqueue

Originally published in Queue vol. 4, no. 1
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P | Mon, 31 Aug 2015 10:07:46 UTC

Just transition the term over to "deadlined" or something of that nature, it's a lot less ambiguous and no one in marketing wants to advertise as "deadlined lunch", I presume.


Jeff Pitman | Tue, 25 Aug 2015 19:02:53 UTC

In response to your open question, "I still wonder why there is such an obsession with the term realtime." it would seem that if "realtime" as an attribute can be linked in some way to the satisfaction of the ubiquitous human desire for instant gratification then that linkage, once instantiated, could drive a marketing obsession that moves into culture. Your requirement that the term of art speak to the fulfillment of a deadline is met by the degree to which gratification is observed to be "instant". Bill Maher remains unexcused.


Brent | Sun, 23 Aug 2015 19:39:37 UTC

My sentiments exactly. I'm building a "realtime" app and qualify this in my FAQs. The issue in the finance space is many people are familiar with delayed stock quotes - sometimes as long as 15 minutes. I'll probably add a backlink to your page on www.mometic.com. Let me know if you have any issues.


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