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The Power of IP Protection and Software Licensing

February 1, 2007

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Intellectual Property (IP) - which ranges from ideas, inventions, technologies, and patented, trademarked or copyrighted work and products - can account for as much as 80% of a software company's total market value. Since IP is considered a financial asset in today's business climate, the threats to IP create a real concern. In an interview with ACM Queuecast host Michael Vizard, Aladdin vice president Gregg Gronowski explains how Software Digital Rights Management solutions are the de-facto standard today for protecting software IP, preventing software piracy, and enabling software licensing and compliance.



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